"Fantasy New Zhu Xian" collaborates with Zhangjiajie Huanglong Cave Scenic Area to create a new fantasy world scene

On 6 9, the popular mobile game "Dream of New Zhuxian" launched a collaboration with Zhangjiajie Huanglong Cave Scenic Area. Through this cross-industry partnership of cultural tourism and gaming, visitors and players can experience the unique charm of the Eastern fantasy world in both virtual and real realms, achieving mutual empowerment between natural landscapes and digital entertainment.

This event features over 10 photo spots at Huanglong Cave Ecological Square and key locations inside the cave, including Xiangshuihe Pier, Dragon King's Throne, and Dinghai Shenzen. Each spot is decorated with iconic characters and props from "Fantasy New Jade Dynasty." From 6/9 to 7/20, visitors can participate in a lucky draw by posting photos or videos of the Huanglong Cave scenic area and "Fantasy New Jade Dynasty" collab materials on Douyin (TikTok) with either the hashtag #FantasyNewJadeDynastyHuanglongCaveCollaboration or #FantasyNewJadeDynasty5thAnniversary. The organizer will randomly select winners to receive a gold coin weighing 50mg.

In recent years, "traveling to game locations" has become a trendy pursuit among young people. As part of this collaboration, *Dream of New Zhu Xian* will recreate the majestic and unique karst cave formations of Huanglong Cave, introducing an entirely new fantasy-immersive scene within the game. This cross-dimensional blend of virtual and reality has sparked strong interest among players. Mr. Xie, a veteran gamer, enthusiastically participated in the event, saying, "The idea of controlling my character to glide on a sword through stalactites and soar over underground rivers into a parallel universe sounds both breathtaking and thrilling!" He added that he will closely follow how faithfully the game captures the beauty of Huanglong Cave.

Industry insiders believe that by partnering with Huanglong Cave Scenic Area, "Fantasy New Zhenzhu" leverages its digital Xianxia IP to empower physical cultural tourism. Showcasing the natural beauty of Zhangjiajie's landscapes through a youthful and trendy approach not only enriches the game's environments and cultural depth but also injects new, modern vitality into the traditional scenic destination.